One OK Rock is a Japanese rock band. In the past decade they have skyrocketed from domestic to international fame. This rebrand concept exists to bridge the gap between domestic and international perception of the band. In Japanese, they are known as ワンオクロック, or "One O'Clock" in reference to their original practice time of 1AM when they were just starting as a band. This was then presented in English as "One OK Rock". Other than album designs, they have no existing consistent identity, which this rebrand also aims to remedy.
After researching the band and their origins, I wanted the identity to be able to represent both markets of the band, but unite them as well. Many of my initial sketches involved a "clock" idea that I intended to resonate with their domestic audience, it was just a question of how to marry that idea with the international OK idea.
The new identity successfully bridges the idea between the domestic origins of the band's Japanese name while also representing the international market.
Gibson is used for the word mark, and IBM Plex Sans JP is used for album titles and subtitles
Like many bands, a lot of One OK Rocks branding follows whatever design and aesthetic the most recent release follows. In an effort to allow for unique aesthetic releases while maintaining the cohesiveness of the redesign, the icon is malleable in the sense that it can coexist with album designs.
Applications include rebranded discography, a concert poster, and an 8-second looping Spotify canvas animation.
